As they say the first impression is the most lasting one, what do you think leaves an impression of a company on its customers? Correct! custom logo floor mats is the company’s first impression.
Another question that arises is should the top management be actively involved with designing a custom logo for their business or as long as they just leave it to their design team or a alternative party design studio? Nowadays companies wish to be more personal with their customers, as the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it could be turned into a pleasant process if the following are kept in mind when designing a custom logo:
FONT
Logos mostly fail because of a poor font choice. It’s rather a little difficult to choose a font that may catch attention rather than allow identity be ignored. Certain tips can ease the decision of font:
? Avoid using common fonts, fonts that are used by the majority. Use a unique font that may make your company stand out from its competitors.
? Make sure your fonts are legible. Don’t make an effort to get too creative by creating a font that’s so unique that it becomes difficult for a customer or an onlooker to decipher.
? Sometimes using two forms of fonts makes your logo more communicative.
COLOR
You need to use colors to their advantage in terms of custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brandname appeals to is the sense of sight. If your logo is not appealing to the eye how can one be attracted to your brand or business? Carefully choose the image which will represent your company make sure it is in line with what your organization does and in line with your company’s mission statement.
Another problem that arises when it comes to image selection is downloading an image for the logo without realizing it’s already used by way of a company in the related or unrelated industry. That leads to numerous legal charges and issues.
COMPANY GOAL
Lastly & most importantly remember your goal. Your final goal is brand recognition. By looking at your logo customers should instantly manage to recall your brands or business.